Danny Harms, Senior Designer at The Brewers Association (BA)
Jason Smith, Art Director at The BA
Luke Trautwein, Creative Director at The BA (unless otherwise noted)
Brewers Publications is a subsidiary entity of the Brewers Association by that publishes books for amateur and professional brewers, as well as titles that promote understanding and appreciation of American craft beer.
I helped manage the book design process from concept to completion for three new book titles published each year.
I designed the covers and art directed photoshoots with photographers. I also designed the interior page layouts and style guide.
Click the books above to navigate to its section below:
Since this book is all about brewery finance, I designed the cover to play off the theme of an increasing bar chart.
I art directed a photoshoot with Luke Trautwein at Beyond The Mountain brewery.
This book will help you and your staff understand the importance of a strong financial foundation to help you run a more successful brewery.
"Your brewery is much more than just a small business, it’s the fulfillment of your dream to share your love for quality craft beer and beverages. This book will help you and your staff understand the importance of a strong financial foundation, providing insights and results-oriented data to help you run a more successful brewery and interpret accounting results and data to make important management decisions."
This book is all about simplifying the homebrewing process, so I designed the cover to feature the absolute basics of the hobby: ingredients and delicious beer in a reused glass bottle.
I art directed a photoshoot with Aaron Colussi to capture the beer and ingredients, and Luke Trautwein photographed several portraits of Drew and Denny—the book's personality-filled authors.
Simple Homebrewing reduces the complicated steps for making beer and returns brewing to the fundamentals.
Learn to brew the best possible beer with less work and the most fun! Simple Homebrewing reduces the complicated steps for making beer and returns brewing to the fundamentals. Explore easy techniques for directing water, malted barley, hops, and yeast (along with a few odd co-stars) to become beer. Pick up tips and tricks for a range of brewing challenges like making water adjustments, working with adjunct ingredients, and brewing wild beers.
I art directed a cover photoshoot with our Creative Director Luke Trautwein and designed the cover to feature an IPA poured in a style-specific glass. We surrounded the beer with some of the boundary-pushing ingredients featured in book's recipes.
Craft beer’s most popular style, India Pale Ale, is experiencing a flavor revolution.
Craft beer’s most popular style, India Pale Ale, is experiencing a flavor revolution. Brewers are using a wide range of ingredients, from cocoa nibs to coffee, fruits to vegetables, spices, herbs, and even wood, to push the boundaries of the style.
For this book about a traditional German Beer style, I art directed a photoshoot for the cover with Luke across the street from our office at the Bohemian Biergarten in Boulder, Colorado.
Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity.
Explore the sensation of tart, fruity and refreshing Gose-style beers, popular in Germany centuries ago and experiencing a renaissance today. Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity due to the enthusiasm and experimentation of American craft brewers.
For the cover of this book I wanted to focus on the complex chemistry required to brew quality beer. I art directed a photoshoot with Aaron Colussi with a beautiful glass of beer and a microscope against a pure white background, later layering in a cell-level microscope slide pattern for the background.
Discover how to build a foundation and culture of quality within your brewery—no matter what the size—by establishing protocols, corrective actions, and improvements.
Quality Labs for Small Brewers will walk you step-by-step through the process of establishing and writing a quality program for your brewery. Building an effective quality program will empower staff to directly influence the consistent production of safe, quality beer from grain to glass. Learn how policies, procedures, and specifications can help ensure quality throughout the process. Discover how to build a foundation and culture of quality within your brewery—no matter what the size—by establishing protocols, corrective actions, and improvements.
This book design came about to quickly capitalize on the trend of craft breweries brewing new hard seltzer beverages. I art directed a photoshoot with Luke to capture the clarity and carbonation of the popular beverage with some flavorful ingredients from some of the receipes included by author Chris Colby.
Simple to make and with a wide range of creative flavor additions, hard seltzer is a sparkling alternative for beer lovers looking to give their palate a different experience.
Hard seltzer is a booming category in the world of lifestyle beverages and many craft brewers are lending their artisanal skills to this refreshing beverage. Simple to make and with a wide range of creative flavor additions, hard seltzer is a sparkling alternative for beer lovers looking to give their palate a different experience. Learn about the development of the current market and delve into the intricacies of sugars used in making seltzer.
