The week before Opening Day 2016, the “Bite Sox” Food Truck—a play on the words “White Sox”—drove around downtown Chicago and gave out
free ballpark food. The project was a marketing initiative to build hype for the season, showcase new ballpark food options, drive ticket sales, and generate traditional and social media coverage.
I designed the truck to be highly visible in the crowded visual landscape of downtown Chicago by prominently featuring the White Sox signature
pinstripes and iconic Sox and Chicago artwork. I added a ballpark photo wrapped around the back and styled it to look as though someone
literally took a bite out of the truck itself to relate to the name of the truck.