Bite Sox Food Truck
The week before Opening Day 2016, the “Bite Sox” Food Truck—a play on the words “White Sox”—drove around downtown Chicago and gave out free ballpark food. The project was a marketing initiative to build hype for the season, showcase new ballpark food options, drive ticket sales, and generate traditional and social media coverage. I designed the truck to be highly visible in the crowded visual landscape of downtown Chicago by prominently featuring the White Sox signature pinstripes and iconic Sox and Chicago artwork. I added a ballpark photo wrapped around the back and styled it to look as though someone literally took a bite out of the truck itself to relate to the name of the truck.