My name is Danny Harms, I am a designer, artist, and creative director who brings a high degree of imagination, passion, and technical precision to my work.
I help my clients identify what makes their brand, company, event, or campaign special, and I take time to learn about my client's individual goals, landscape, competition, market, and challenges. I use that understanding, knowledge, and scope to create authentic and original logo & brand identity systems designed to stand out from the competition, resonate with audiences, and endure for years to come.
Independent design contractor offering brand identity, web, and graphic design to clients in a range of industries.
Co-founded a design firm specialized in brand identity, web, and graphic design. Worked directly with small business owner clients in a range of industries. Responsibilities included creative direction, design, client communication, strategy, marketing, accounting, project management, quality control, and front-end web development.
Art directed and designed projects for a SaaS company in the beer industry that teaches employees how to serve and sell craft beer. Projects included a new logo & brand identity, responsive website design, sales materials, email newsletter, and social media. Created an illustration set for the company’s interactive training course design, which included characters, concepts, settings, icons, and user interface.
Assisted nonprofits with work on critical projects to advance their mission and goals. Contributed approximately $19,343 total impact through my work with organizations that include: Ko'olau Mountains Watershed Partnership, River Network, 350 New Hampshire, Lynn Canal Conservation, and Full Spectrum Agency for Autistic Adults.
Learn more about my impact here.
Designed projects for the in-house creative department that supported the organization’s efforts to promote the American craft beer industry. Projects included branding, promotions, guidebooks, advertising campaigns, and environmental installations for multiple large-scale annual events, as well as cover design, photoshoot art direction, interior page design, layout, proofing, and print vendor management for three Brewers Publications books published each year.
Managed the multimedia wing of the White Sox in-house creative department with two direct reports. Implemented strategic solutions to improve workflow, organization, and resources. Worked closely with departments across the company to create memorable experiences for fans and support the organization.
Worked in the multimedia wing of the White Sox in-house creative department to market the team, increase ticket sales, enhance the fan experience, and support the organization. Projects included advertising campaigns, packaging, motion graphics/animation, promotions & event logos, web design, apparel, environmental graphics & signage, packaging for promotional items, and print publications. Provided direction to external vendors to ensure materials were produced accurately, on time, and within budget.
Managed the in-house creative department. Designed advertising and publications to promote the area as a destination for visitors, groups, conferences, events, and sports tournaments. Designed the company’s annual visitors guide publication. Provided direction to external vendors to ensure materials were produced accurately, on time, and within budget. Managed the design, traffic, and performance of the organization's three websites.
